The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. ![]() This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age.
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